We began very simply. An OD and an optician were operating under a pretty harsh franchise agreement, shipping away significant profit potential to a company that seemed focused on cutting their profit in order to benefit the company’s vertical integration model.

We fought back against that model, and brought dozens of franchisees together to procure more efficient independent sourcing.

That franchise is long gone, sold in favor of more independence and profit, but we’ve kept the spirit and the ideas which formed the group. Keep it free, control cost of goods, avoid tying yourself to unprofitable contracts with your competitors. Every time the industry throws something at independent practices and opticals, we make a turn and head in new directions.